The Finnish winter is unpredictable and demanding, so your pet’s wellbeing needs special attention. Many owners wonder how to protect their dog from cold, moisture and wind. In this comprehensive guide we explain why a winter coat is an essential part of a dog’s everyday life and how to choose, use and care for one correctly.

Why does a dog need a winter coat?

A dog winter coat is not just a fashion accessory — it is important protection that keeps your dog healthy and active during the cold months. Small and short-haired breeds are particularly vulnerable to cold, which can lead to hypothermia and even frostbite. According to a Finnish study (2023), as many as 43 % of dog owners have noticed their dog feeling cold in winter.

Breed and individual differences

Chihuahuas, whippets and many sighthounds need extra protection because of their thin coat. Age and health also matter: puppies and senior dogs are usually more sensitive to cold. A winter coat helps balance body temperature whether your dog is young, old or recovering from illness.

City or countryside?

In cities dogs are exposed to road salt, grit and slush that irritate paws and belly fur. In the countryside snow and hard frost can be a bigger risk on long walks. A winter coat protects dogs in both environments, and veterinarians point out that the right protection can prevent illness and joint pain, especially in cold and damp seasons.

Key features and materials

Thermal insulation and waterproofing are the most important features for a Finnish winter. Material choice directly affects protection:

Material	Insulation	Waterproofing	Breathability	Best for
Fleece	High	Low	Good	Dry, cold days
Softshell	Medium	Medium	Excellent	Changeable weather
Technical fabric	High	High	Good	Wet, windy conditions

Other important features include adjustability and fit (hook-and-loop fasteners, zips, an ergonomic cut), reflective details for dark winter evenings — 68 % of dog owners value visibility features — plus easy dressing and washability.

Janutex — a Finnish solution for demanding conditions

Janutex winter coats are designed for Finland’s harsh weather. They combine a warm lining, waterproof and windproof materials and an ergonomic cut that suits many breeds. Every coat is made in Finland, and our made-to-measure service guarantees a perfect fit. Prices start from €28.30.

Choosing the right size and model

A coat only fits properly if the measurements are taken carefully. The key measurements:

Measurement	Where to measure	Tip
Back length	From the neck to the base of the tail	Dog standing straight
Chest girth	At the widest point	Tape snug but not tight
Neck girth	Thickest part of the neck	Leave a finger’s width

Short- and long-backed dogs such as dachshunds and sighthounds need a special cut. Statistics show 22 % of owners buy their first coat in the wrong size — always measure your own dog rather than relying on breed recommendations. For a growing puppy, choose an adjustable model.

Using a winter coat in everyday life

• Getting used to it: start with short dressing sessions indoors and reward your dog — patience and positive reinforcement speed up learning.
• Outdoors: use the coat when the temperature drops below −5 °C or the weather is damp and windy. Active dogs may need a thinner, breathable coat.
• Other gear: choose a coat with a harness opening; put booties on before the coat; reflectors are essential in the dark.
• Indoors and in the car: take the coat off when you come inside and make sure the dog does not overheat.

Washing, care and storage

Brush off loose dirt before washing, use a mild detergent and avoid fabric softeners. Air-dry the coat and store it in a dry place over the summer. Careful maintenance keeps the coat serving winter after winter.

Trends and innovations

Recycled materials are increasingly common, and many coats now use waterproof, breathable membranes that are also environmentally friendly. Bright colours and reflective surfaces dominate the design trends, and international markets are already seeing temperature-adaptive materials and integrated GPS trackers. The Finnish dog apparel market grew by 12 % between 2022 and 2024, and domestic manufacturing is an important criterion for many buyers.

Ensure a perfect fit for your dog

A made-to-measure coat guarantees a perfect fit and keeps your dog warm in any weather. Contact us and let an expert help you find a perfectly fitting winter coat.